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201618 Apr



Audi India, the German luxury car manufacturer kick started the 2016 season of their unique driving experience program: the Audi Sportscar Experience (ASE), at the Buddh International Circuit (BIC), Greater Noida.


First launched in 2012, this is a first of its kind initiative for customers to experience Audi Sportscar on a race track while learning how to handle their Audi cars on the road through techniques taught at the event by a team of instructors.


The ASE is a first of its kind driving program in India to be conducted exclusively with the high performance sports cars, and gives enthusiasts an opportunity to understand, drive and experience the exceptionally engineered Audi sports cars including the high-powered Audi S5 Sportback, the iconic Audi TT Coupé, India’s first sportscar with an Avant body style the Audi RS 6 Avant, and the high performance Audi RS 7 Sportback.


The program offers one of the most attractive formats, with dynamic training modules, internationally acclaimed instructors, a fleet of powerful Audi cars and top speed lapping on the racetrack. The program has been specially designed to equip enthusiasts with proper driving techniques for the road and the racetrack. Over 2000 customers have participated in this program since its inception in India.


As a part of Audi’s special initiative, participants at the Audi Sportscar Experience include Audi Sportscar customers who get invited to be trained by Audi trainers on various driving techniques including cornering, braking and safety measures to be considered while driving a sportscar. The customers get introduced to the features of the car and also get a live experience to test all the features of the sportscars in a controlled environment on the track.


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