Renault India lines up Rs 6.5 crore marketing spend for F1

By Team autojunction

renault to spend rs 6.5 crore on its f1 promotion in india

Renault India has lined up a marketing spend of Rs 6.5 crore for the F1 Grand Prix, scheduled to be held at the Buddh International Circuit, Noida from October 28.

"We have a lot of events around the F1 GP and we are investing Rs. 6.5 crore for the event," Len Curran, vice president, sales and marketing, Renault India, said. He added, "Apart from the engines on the cars, we will display an F1 car, hold events at malls using race simulators so that winners get invites to the GP. We have campaigns with Yahoo and animation at our showrooms, where tickets can be won."

Renault chairman, Carlos Ghosn, will unveil the concept version of the hatchback which is likely to be launched in India in the first quarter of 2012.

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