Nissan Becomes The First International Auto Company in India To Have More Than 5, 00,000 FB Fans

Nissan India becomes the first international automobile company in India to cross the 5, 00,000 mark in the community fan base on its Facebook brand page.

The rise in fan base comes after Nissan launched an online campaign, New Star of India on Facebook on October 19, 2011. The campaign produced the world’s first crowd-sourced movie, after selecting 20 passionate co-stars through an audition on Facebook.

Ranbir Kapoor, the brand ambassador and top Bollywood star, starred in the movie and said: “I’m incredibly excited to be involved in this ground-breaking movie with Nissan – no-one’s attempted anything like it before. I love that this movie has taken 20 people from their living rooms and bedrooms to the movie set in three simple steps. Thank you Nissan.”

Kiminobu Tokuyama, Managing Director of Nissan Motor India Pvt. Ltd said: “Nissan is all about innovation. It’s in the cars we build, the way we do business, the way we communicate. This campaign, with a winning line-up of Ranbir, Micra and Facebook, has done wonders by catapulting Nissan India to the largest Facebook brand fan base among auto companies in India in about four months. We owe a big ‘thank you’ to all our fans and all the participants in the campaign.”

Once the campaign was launched, movie and car fans flocked to Nissan India Facebook page to join in one of the world’s largest on-line talent hunts.

“New Star of India campaign also travelled across country, with live Facebook auditions at shopping malls in Mumbai, Delhi, Bangalore, Chandigarh, Kolkata, Pune, Ahmedabad, Hyderabad & Aurangabad.” said the company statement.

The New Star of India movie will be premiered on the Facebook page especially for the fans and at an exclusive launch event in early March 2012.