Mahindra Xylo surpasses one lakh counts within the domestic boundary

Despite prevailing economic poor health and market upheaval at home and abroad, Mahindra & Mahindra Ltd. (M&M Ltd.), the premier SUV maker has been running through healthy trend in recent times. After registering immense success within limited of opening the XUV500 booking, now Xylo too has stalled the show. This well-established MPV (multipurpose vehicle) model has surpassed the historic milestone of one lakh units as per latest sales figure in the domestic market. There is hardly any doubt that ergonomics features and suave design have placed this vehicle firmly in the reckoning of a ‘changing India’.

The commendable point to note is that Xylo is widely regarded as the best MUV on Indian roads within the one million rupees bracket. Mahindra’s vision has definitely acted in its favour. So, even after launching the first Xylo some three and half years ago, M&M did not sit idle; rather it stretched itself to launch the Stylish New Xylo in the current year. The startling fact about the latest variant is that it carries 50 alterations and new features to take the vehicle closer to the heart of potential customers. This vehicle has played a key role behind the car maker’s initiative of extending the ‘Time of your Life’ to its customers. Currently its rich fleet offers five variants powered by three powerful engine options; the super-power 120 BHP m Hawk engine has already drawn immense attentions. A wholesome experience has indeed helped the car to rule the automobile market with 25 percent in FY 2012 (SIAM, UV2 Category), in the core segment of MPVs.

Commenting on the unique feat of crossing the lakh milestone, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd., said,“I would like to congratulate everyone who has been associated with this achievement of the Xylo. Having set new benchmarks in luxurious space and with a host of features for passenger comfort, the Xylo has been an unmitigated success since its launch. The 1 lakh plus vehicle further reaffirms Xylo’s popularity and reflects high customer satisfaction with the product”.

However, it is to be accepted that reaching one lakh figure is not a flash in the pan, rather several awards speak volume of Xylo. The awards and accolades include: ‘MPV of the year’ award from ET Zigwheels, ‘UV of the year’ award from CNBC Overdrive and NDTV Profit and the ‘Family Car of the year’ by BBC Top Gear. The Xylo achieved the highest mark in the ‘Customer satisfaction and best suited for urban women’ in the HT Mars survey of 2010.  Xylo has also found a place in the popular Limca Book of Records for fastest west east rally by a four-wheel vehicle.