Mahindra Duro DZ gets amazing response in South India

Mahindra 2 Wheelers (M2W) had unveiled its brand new scooter, the Duro DZ, in South India last month. After receiving an overwhelming response of the Duro DZ that the company received in the South, Mahindra 2 Wheelers is planning to roll out the scooter nationally, in February.

The new Mahindra Duro DZ is a 125 cc scooter that boasts of power and speaks of fuel efficiency. “We have undertaken stock correction to make space for the introduction of the new Mahindra Duro DZ. We are very excited about the enthusiastic response that the Duro DZ has been receiving all across the South where it was launched last month. We now intend to roll out the Duro DZ nationally very soon. It is a solid and powerful scooter designed specifically for Indian road conditions. With an amazing range of superior features, and a very attractive launch price, the new Duro DZ is sure to be an instant hit. We have also created an interesting new marketing campaign with actor Kareena Kapoor, which will be launched nationally,” said Mr. Viren Popli, Senior V.P. Strategy and Market Development, Mahindra Two Wheelers.

Also, the company’s cumulative scooter sales spanning from April 2011 to January 2012 stood at 1,16,402 units and the sales figure in January 2012 alone were 6984 units. The cumulative sales for the M2W have exceeded a milestone of three lakh units, with both the Rodeo and Duro scooter brands owning a franchise of one lakh plus consumers spread all over the country.