Hyundai’s New Global Campaign ‘Live Brilliant’ Goes On Air!

Hyundai Motor India Ltd (HMIL) will launch a new brand campaign, “Live Brilliant!”  from May 4 in India. Cars often assume sentimental value in our lives because of the memories they help us create. Hyundai’s new Live Brilliant campaign strives to connect with people on a deeply emotional level. This campaign is the company’s first worldwide brand campaign with one single communication applied to all major markets to build up a consistent image as a global brand. The new campaign is expected to help global customers have a unified image of Hyundai and get a better understanding of the company’s ‘Modern Premium’ values.

Hyundai’s ‘Modern premium’ values reflect the new age ideology where cars are no longer mere means of transportation but are the living spaces that carry different meanings for different customers. It is a forward looking approach to enrich customer’s lives in Hyundai’s innovative ways.

The short advertising films use two themes revolving around ‘Self’ and ‘Family’. The multi-award winning director Juergen Bollmeyer has shot these videos with the soundtrack borrowed from the movie, Like Crazy. The two films show the Sonata and the Genesis in their full flow. The concept of Live Brilliant revels in the brand’s excellence that makes customers’ lives brighter. Exuberant and overflowing with positive energy, the film reaffirms the intense bond between the customers and the brand.