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201731 Jan

Nissan-Qashqai-10-Years-S.jpg When the Renault-Nissan Alliance was formed in 1999, the direction from the new COO (now CEO) Carlos Ghosn was clear. The Japanese brand’s European product portfolio needed to be transformed. An obvious example was the Almera, Nissan’s C-segment hatchback, which did not sell well in Europe. The COO was clear that its replacement needed to offer customers something better. Planning, design, engineering and manufacturing teams were tasked with going back to the drawing board.