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201301 Nov

Audi-Sci-fic-car-concept-1

 

Futuristic, advanced and sophisticated; these three words can aptly describe Audi Design Team’s latest offering: an entirely virtual car for Summit Entertainment’s film adaptation of the award-winning, best-selling novel “Ender’s Game”. With its fairy-tale concept, the Audi fleet shuttle quattro amalgamates seamlessly into the world of the science fiction feature film and mixes futuristic design with ground-breaking technology.

 

The fictional Audi fleet shuttle quattro seen in the film “Ender’s Game” heralds for the maiden time the car company’s introduction of a purely virtual Audi in a feature film. True to the company’s “Vorsprung durch Technik” philosophy, the brand with the four rings cooperated with director Gavin Hood and the production team to leverage on the latest technology to digitally and flawlessly mix the Audi fleet shuttle quattro into the futuristic environment of the film. The company noted that the technologically advanced world of “Ender’s Game” is reflected in the design of the model. “The Audi in the movie represents progress and it appears in key scenes that have a lasting impact on the life of the protagonist,” explained Florian Zitzlsperger, responsible for Brand Partnerships at AUDI AG. “As a result, our Audi becomes part of this fictional world.”

 

audi-sci-fic-car-3-concept-figure

 

“Designing the Audi fleet shuttle quattro was similar to customizing a tailor-made suit. We adapted it to the requirements of the world in ‘Ender’s Game‟ and at the same time had to take care to preserve our brand values,” said Frank Rimili, chief designer for the film project. “We were ultimately able to perfectly project our design philosophy into the fictional world of the movie.” Linda McDonough, a producer of “Ender’s Game,” added: “The Audi brand is already very forward thinking which made their inclusion in our film an organic fit.”

 

Founded on the best-selling, award-winning novel, the feature film “Ender’s Game” is an epic adventure composed for the screen and directed by Gavin Hood starring Asa Butterfield, Hailee Steinfeld, Ben Kingsley and Viola Davis with Abigail Breslin and Harrison Ford. It takes us to the near future when an aggressive alien race will attack Earth. As a countermeasure for the next attack, humans begin training the talented students to pick up their future leader. Ender Wiggin, a shy but strategically brilliant young man, is selected from his school to join the elite. Arriving at Battle School, Ender quickly and easily masters the training, distinguishing himself and winning respect amongst his peers. He is soon labelled as the military’s next great hope and is assigned with the task to lead his fellow soldiers into an epic battle that will define the fate of Earth and save the human race. Summit Entertainment, which co-financed the film with OddLot Entertainment, will release the film in the United States. The film will premiere in German cinemas on October 24.

 

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