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yamaha-ray News

201324 Sep

Yamaha-Ray-Precious-Edition-1.jpg Yamaha Motor India Sales Pvt. Ltd. has unveiled the Precious Edition of its crowd-puller Ray Scooter to spread more buzz amongst customers by offering the product in a fresh new charm. The Ray in a striking new avatar called ‘Black n Beauty’ has witnessed modifications imbibing new graphics and paint touches.


201304 Mar

YFRT-New-S.jpg Further strengthening its association with safe-driving ethos, Yamaha Motor India has come up with another unique initiative. Its latest effort is to educate young women to abide by safe riding habits and boost the spirit of those female riders who are anxious about riding. Yamaha Motor India organised the Yamaha Female Riding Training Program (YFRT) in Janki Devi Memorial College of Delhi University.


201207 Nov

Yamaha-Life-is-an-Adventure.jpg India Yamaha Motor, one of the Indian premier two wheeler manufacturer, has initiated a mega out-of-the-box campaign to hook up its niche target customers comprising of young urban women for its new scooter RAY. The two-wheeler giant has formed a unique initiative covering nine day campaign to boldly promote this scooter in tune with the ongoing Indian festive season.


201214 Oct

Yamaha-Ray-S.jpg In an unprecedented move for the first time in India, Yamaha India has initiated a new assembly line for scooters that is being managed exclusively by women employees. This is a maiden initiative in the country that an organisation has manufactured scooters for women assembled by women. To achieve this goal, Yamaha India has recently hired around 200 women to operate its assembly line for scooters at the Surajpur plant in UP.