Tata Motors has announced the launch the Zest, sub-four metre compact sedan with prices of the base petrol variant starting at Rs.4.82 lakh and the base diesel variant priced at Rs 5.87 lakh, ex-showroom, Kolkata
Celebrating its association with the soon to be launched Ajay Devgan starrer Singham Returns, home grown auto major, Tata Motors has introduced the Safari Singham Range of accessories and merchandise through the Safari website and select Tata Motors showrooms.
Tata Emperor and Tata Delight, the commercial vehicles loyalty program by Tata Motors, felicitated Siddhi Vinayak Logistics (SVLL), with the new Land Rover FreeLander, as the loyalty programs fastest growing member. As one of Tata Motors largest customers, SVLL redeemed its points for a Land Rover FreeLander, accrued as a member of Tata Emperor.
Tata Motors has launched a nation-wide campaign to showcase its new Revotron engine as a prelude to the launch of its new cars Zest and Bolt. The campaign seeks to engage its customers and create brand awareness for India first 1.2 Litre MPFi Turbocharged petrol engine, the Revotron 1.2T.
Tata Motors announced its association with Bollywood, in the Ajay Devgn and Kareena Kapoor starrer, Singham Returns. Directed by Rohit Shetty, the film will feature a range of cars from Tata Motors, including the Safari Storme, Sumo, Aria, Sumo Grande, Xenon, and the Nano.
Tata Motors concluded the Zestful Bollywood Pilgrimage contest and has selected Alok Pandey as the winner. This virtual contest was launched on Facebook and witnessed an overwhelming participation in a bid to win a thrilling Bollywood journey.