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201304 Oct

As per an independent study published on September 10 the Renault R-Link featuring TomTom technologies has emerged as the No.1 position holder in the sphere of connected navigation system available. The study, by automotive research consultancy SBD, rated R-Link the 'best system' outclassing six other leading European OE infotainment and navigation systems.
R-Link was placed as the 'easiest to use system' by a panel of expert analysts and consumers. The system bagged steadily high scores for its fine equilibrium of simplicity and feature-richness.
"We are delighted that our long-standing collaboration with Renault has been recognised by independent research," said Charles Cautley, Managing Director Automotive at TomTom. "Connected in-car systems have become an important factor in consumers buying decisions. This benchmark study shows that TomTom's strategy and capability of keeping the connected car easy to experience combined with the best guidance and traffic information is valued by drivers and experts alike."
David McClure, Director of Research and Consulting at SBD commented: "As connected car services become mainstream, customers not only expect value for money, but also very good usability. SBD's new User Experience Testing service uses a unique approach, with a combination of expert and non-expert testing, to make sure that our automotive clients have the best products in the market. Out of the systems we tested recently, Renault's R-Link consistently proved to be the most intuitive and easy-to-use system."
The SBD study identified that consumers and experts rated systems with rich features and functionality too complex that lead to produce lower overall usability scores. Systems with higher prices did not assure a better user experience.
Key Notes:
  • "Usability Benchmarking:  Expert and consumer assessment of connected car systems" is an independent study of seven high-profile OE navigation systems offered by OEMs in Europe, held by SBD. The study’s methodology consumed 200 hours of testing and 70 hours of video of expert and consumer evaluation.
  • Renault R-Link bagged a system score of 90 per cent from expert analysts, 85 per cent from non-expert analysts, and 85 per cent overall. The system was ranked No.1 in the study by both expert and non-expert analysts.
  • Renault R-Link received positive feedback for features including:
  1. simple input HMI (human machine interface)
  2. consistent menu structure
  3. voice recognition system
  4. system feedback
  5. text to speech feature
  6. news information app functionality
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