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201525 May



Mitsubishi Heavy Industries Ltd. (MHI) and Mahindra and Mahindra Ltd. (M&M), entered into a strategic partnership in the field of agricultural machinery.


Under the definitive agreement that has been signed, Mahindra will invest JPY 3 billion (USD 25 million) for acquiring 33 percent voting stake in MHI subsidiary, Mitsubishi Agricultural Machinery Co. Ltd. (MAM) through fresh issue of common shares and Class A (non-voting) shares of MAM. The deal is expected to close by October 1, 2015, with the new funding to be used to increase MAM’s capital base.


The agreement was signed by Kazuaki Kimura, President and CEO, MHI Machinery, Equipment and Infrastructure, Katsumi Tottori, President, MAM and Rajesh Jejurikar, President and Chief Executive (Farm Equipment and Two Wheeler), Mahindra & Mahindra Ltd.


Speaking on the alliance, Pawan Goenka, Executive Director, Mahindra & Mahindra Ltd mentioned, “We have had a decade long association with Mitsubishi in USA where their products have played a significant role in Mahindra USA’s success. We are now excited about our participation through an equity route in Mitsubishi Agri Machinery, Japan. With this alliance we will focus on making aggressive investments in marketing and product development and becoming a significant player in the global Agri Machinery Industry.”


Commenting on the partnership, Kazuaki Kimura, President and CEO, MHI Machinery, Equipment & Infrastructure said, “It is an honor for us at Mitsubishi to welcome Mahindra, who are the largest tractor manufacturer globally by volumes as a partner to Mitsubishi Agricultural Machinery. Today’s signing will only build upon the wonderful relationship which both companies have shared for over a decade. I am sure that the commitment and expertise of both of the companies will open a new horizon to the business globally.”


Mahindra is the world’s largest tractor manufacturer by volume with a very strong position in India. MAM has been supplying OEM tractors to Mahindra USA (subsidiary of M&M in the US) as well as providing technical license to Mahindra for walk-behind rice planters and new tractor in India.


The new partnership will help both companies to jointly develop products to address global opportunities in the tractor and agri-machinery space. In addition, the partnership will enable MAM and Mahindra to improve cost competitiveness though joint procurement and optimise the supply chain.


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