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201221 Sep

mahindra quanto price rise


The newly launched Mahindra Quanto has been introduced into the Indian market at a very competitive price point, but officials from Mahindra & Mahindra have hinted that this is an introductory price, which may go up after the festive season, autojunction.in can exclusively reveal.


Speaking at the launch of the new Mahindra Quanto, Dr Pawan Goenka, President, Automotive and Farm Sector, Mahindra & Mahindra was quick to clarify that the Quanto’s pricing was ‘introductory’. Quanto prices start at Rs 5.8 lakh, vis-à-vis Rs 7.3 lakh for the base model Maruti Ertiga diesel, and Rs 8.1 lakh for the base version of the Renault Duster. Mahindra has benchmarked these two vehicles as the Quanto’s key competitors in terms of pricing, segmentation and features.


The Quanto is the third vehicle from Mahindra on the Ingenio platform, which was engineered from the start to spawn a range of vehicles, including the Xylo MUV and the Genio pick-up truck series. Till date, Mahindra & Mahindra has spent about Rs 550 crore on the Xylo, a further Rs 200 crore on the Genio, while the final investment to productionise the Quanto has cost the company something to the tune of Rs 100 crore, according to inputs from company officials.


Even at the low price point, Mahindra is still likely to make a fair margin on every Quanto it sell. Goenka was keen to point out Mahindra’s key strengths of frugal engineering and captive vendor base as being significant contributors to the Quanto’s aggressive pricing.


However, other Mahindra officials this correspondent spoke to hinted at a possible increase in the Quanto’s price post the Dussehra and Diwali festive season. One person close to matters in the marketing and sales department hinted that the price increase would be somewhere in the region of 5 to 6 percent, meaning prices of the Quanto could rise from anywhere between Rs 35,000 to Rs 45,000 depending on the variant. 

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