Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the flag bearer of Honda’s two-wheeler segment in India, has flagged off its pan-Indian three pronged Corporate Direction at an electrifying event in Delhi– initiating pro-customer ‘Sach Kar Denge Sapne’ vision, launching ‘Dream Yuga’,Honda’s 1st mass motorcycle with “Dream” legacy, and roping in Bollywood heartthrob Akshay Kumar as the Brand Ambassador.
The Vision with ‘Sach Kar Denge Sapne’
Honda’s global brand slogan “The Power of Dreams” has been rechristened as ‘Sach Kar Denge Sapne’ to suit Indian market, where billion dreams take shape every day. It falls in line with India’s growing influence in the global two-wheeler business and hence the slogan aptly portrays this country’s future and the company’s vision that blurts out ‘To share our dreams with others and make them a reality’.
Promoting the new Corporate Direction among a motley audience comprising of ecstatic dealers, Honda associates and media representatives; Keita Muramatsu, President & CEO, HMSI emphasised Honda’s vision to Communicate through its rational Indian brand slogan ‘Sach Kar Denge Sapne’. “The New Corporate Direction is a step forward towards Honda’s objective to attain leadership position in India. We are delighted to have Akshay Kumar as new Brand Ambassador as he personifies Honda’s philosophy of Sach Kar Denge Sapne and captures the imagination of Indian customers. With him on board, we will touch the heart of young India! ”, said Muramatsu.
Launch of Dream Yuga
For Honda where legacy of dream is an integral part, ‘Dream’ models have played crucial roles behind earning world-wide fame for this company right from the launch of its 1st mass motorcycle – Dream D way back in 1949. With the launch of ‘Dream Yuga’ Honda has taken a major stride forward with an eye upon consolidating India-based mass mobility.
Ungraded 110cc Honda engine forms the nerve-centre of ‘Dream Yuga’, delivering power-packed 8.5 PS @ 7500 RPM. Moreover, its super-fuel economy provides a great mileage of 72 km/ltr. The engine boasts of having cutting-edge technologies, such as ‘Honda Intelligent Ignition Control System’ for improved power output and efficiency.
Series of attractive feature have made this bike quite suitable for Indian challenge. Attractive style has been mixed with quality exhaust, black grab rail, graphical designs, realistic meter console and sturdy alloy wheels. Light weight strong frame, longer suspension stroke and comfy riding attitude have made it ideal two-wheeler both for driving on smooth road and rough patches. Long seat, full gear lever and full chain case are some of its unique features that will make daily commuting experience quite memorable.
The gifts of ‘Dream Yoga’ are virtually endless. Tubeless tyres / tuff up tube options, viscous air filter and maintenance free battery will ensure peace of mind for its owner by considerably enhancing its endurance level and durability.
Acting as ‘icing on the cake’ the price factor of this dream bike will give a shot in its arm. Despite having a slew of ‘superior features’ its price has been fixed at INR 44,642 (Ex-Showroom, Delhi).
Dream Yuga will be available from May 12 end in three variants- Kick/Drum/Spoke, Kick/ Drum/Alloy and Self/ Drum/Alloy and in 5 attractive colours: Black, Monsoon Grey Metallic, Alpha Red Metallic, Force Silver Metallic & Maple Brown Metallic.
Vice President – Sales & Marketing, Yadvinder S. Guleria said, “Entering a New Era, Honda is committed to serve two-wheeler customers across every segment in India. In line with its development concept of a ”True India specific mass motorcycle”, Dream Yuga at its attractive price is ideal for those who desire a robust, reliable, easy to maintain, highly fuel efficient yet stylish bike. We are confident that Dream Yuga will be huge success and create a new benchmark for mass mobility in India.”
Akshay Kumar as Brand Ambassador
In a country where Bollywood serves as ‘dream’ world, movie stars enjoy immense ‘brand value. To utilize this trend, Honda has roped in movie stalwart Akshay Kumar who has over 100 films in his kitty. Both the ‘Khiladi’ action film hero and the two-wheeler powerhouse are guided by ‘The Power of Dreams’. Since Akshay has become an icon and an inspiring role model for a whole ‘generation’ of aspiring achievers in India, he will definitely fit into Brand Honda’s corporate dynamics of tireless dedication and self-less passion to turn dream into reality.
It is expected that the Akshay as Dream Yoga’s, iconic Brand Ambassador, will be able to leverage his appeal both emotionally and demographically all over India while promoting this ‘ultra-tech’ economic bike. Motorcycle has virtually become a symbol of rising India’s ‘generation X’ and Akshay; the ‘khatron ke khiladi’ heartthrob will win their adventurous ardour with Brand Honda.
Associating with the Most Trusted Brand in India, Akshay Kumar added, “Honda as the World’s No. 1 motorcycle maker carries with it a legacy of customer oriented products from 50cc to 1800cc and goodwill of over 200 million customers worldwide. I am deeply impressed by Honda’s vision and proud to associate with this young and vibrant Brand that is innovative, technologically advanced and committed to society.”
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