Rate The Site


Your Email Address

Please enter your comments & suggestions

Join Us to Know about the Latest Cars and
Great Offers on Cars & Car Accessories

201330 Oct

Mercedes-Benz Star Drive

Mercedes-Benz India brought the ‘StarDrive Experience’ to the cultural capital of India - Kolkata. This popular driving event was held from October 26 to October 27 at a place called Dhulargarh on Kona Expressway. This driving event now in its fourth year is conceptualised by Mercedes-Benz India to highlight the safety features and technology that comes with Mercedes-Benz vehicle. Mercedes-Benz StarDrive Experience offers customers, guests and journalists an opportunity to understand the handling of critical road situations in a safe and controlled environment.


This driving event puts to test the power and performance of the Mercedes-Benz products likes the off-roaders, the ML-Class and the GL-Class and the flagship sedans like the C-Class and E-Class. Through the simulations, the different dynamics of the vehicles namely safety, agility and performance in both off-road and on-road conditions are brought to the fore.


Mercedes-Benz Star Drive


The off-roading demo showcases the abilities of the GL-Class and M-Class. These vehicles successfully climb a 40 degree slope with the help of the Pro--Engineering Package and other features. On the difficult terrain, the differential lock system comes into play, transferring the weight from the unused wheels to the ones touching the ground, thus maintaining traction. The SUVs also adjust their suspension in order to accommodate the changing terrain, with the help of the 4-Matic and Airmatic suspension.


When going uphill, participants can experience the control of the Hill Hold Assist that helps the car to remain steady for 2.5seconds before rolling back, giving the driver enough time to prepare for the climb.


Likewise, when driving down the slope, the Downhill Speed Regulation allows the driver to set a speed between 4 to 18 kmph depending on the terrain, after which it takes complete charge. The driver has to just maneuver the car, while the function takes care of the rest.


Mercedes-Benz Star Drive


The Mercedes-Benz C-Class and E-Class are also put to the test on a flat track and brings to the fore the superior braking system and safety features like the ABS, EBD and Pre-Safe package.


The Mercedes-Benz StarDrive Experience was conducted by a team of drivers who have been trained by German experts from Mercedes-Benz driving team and have professional experience of 12-15 years.  


Sunny Sidhu


Speaking of this initiative, Eberhard Kern, Managing Director and CEO, Mercedes-Benz India commented, “The StarDrive Experience is one of Mercedes-Benz’s the key customer outreach programs and it has received great response from our customers across markets. The overwhelming popularity of StarDrive Experience over the years is a testimony to the fact that Mercedes-Benz customers are fascinated by the brand experience of the Three Pointed Star. 2013 is the year of offensive for Mercedes-Benz India and the fascinating brand experience provided to our valued patrons is one of the key pillars of our strategy. With our strong and impactful product launches we have achieved great success and we are confident of continuing this momentum through till the end of the year. Platforms such as StarDrive Experience, we believe are critical to accomplishing our goals for the Indian market.”


Kern further added “Mercedes-Benz India’s aim is to enable its customers to personally experience the unmatched safety and technology aspects of our cars besides offering them an unique opportunity to further hone their driving skills. Combining the vital fundamentals of exciting driving experience with simulation of critical road situations, the StarDrive Experience embodies Mercedes-Benz’s spirit of innovation with an element of genuine fun, reiterating the Mercedes-Benz’s brand philosophy of “Best or Nothing.”




Check out the Mercedes-Benz StarDrive Experience Video.

Previous | Next

Mercedes-Benz Car Features

Hamilton Wins 2016 Formula One Monaco Grand Prix

The Formula 1 Grand Prix de Monaco started behind the safety car in wet conditions, but was run mainly in glorious sunshine with MercedesLewis Hamilton narrowly defeating Red Bull Daniel Ricciardo after an epic battle around the streets of Monte Carlo.

Rosberg Registers Six Consecutive F1 Victories

There was drama aplenty in 2016 Formula Pirelli Chinese Grand Prix, but MercedesNico Rosberg kept it all behind him to secure his sixth successive F1 victory, winning comfortably from Ferrari Sebastian Vettel and Red Bull Daniil Kvyat.

More News