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Analysis of popular car brands in India

201424 Mar

Ford-Fiesta-2014-S.jpg
Nigel Harris has got to get the pricing right for the re-launched Fiesta and this model needs to see strong sales if Ford India wants to be taken as a serious contender in the Indian passenger car market. The company has traditionally had one strong seller every few years, rather than a portfolio of competitive products at various price points.

By Harmaan R A J Madon

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201331 May

hyundai-logo-S.jpg
Hyundai has come a really long way. From a car company which began operations in 1967 (its first car, the Pony, was a cheap and cheerful compact car which borrowed Mitsubishi running gear), it is today the world’s fourth-largest car-maker if you combine sales of Hyundai and its subsidiary Kia. The three car-makers which sell more are GM, VW AG and Toyota, with Hyundai-Kia today selling more cars than Ford and Renault-Nissan.

By Harmaan R A J Madon

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