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Automobile Industry Analysis - archives of March 2014

201424 Mar

Ford-Fiesta-2014-S.jpg
Nigel Harris has got to get the pricing right for the re-launched Fiesta and this model needs to see strong sales if Ford India wants to be taken as a serious contender in the Indian passenger car market. The company has traditionally had one strong seller every few years, rather than a portfolio of competitive products at various price points.

By Harmaan R A J Madon

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