To celebrate its 65th Anniversary, Land Rover India launched the Land Rover Experience programme to give existing and prospective customers an opportunity to experience the all-terrain capability of its products.

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The original Range Rover created a sensation when it was first launched more than 40 years ago. Touted as being the most versatile car in the world, Land Rover engineers faced a huge task in improving upon the concept. In fact, so thrilled are existing Range Rover customers, they insisted to Land Rover engineers: “don’t change anything, just make it better”! It’s been a task the company has been hard at work fulfilling. We drive it – no, make that really give it the beans – in Morocco.

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Range Rover today is a brand which conjures images of sporting utility that few automotive brands can hope to match. Range Rover is the original Luxury Sport Utility Vehicle, a vehicle which created, defined and refined the concept. In many ways, Range Rover remains true to the original premise: "The idea was to combine the comfort and on-road ability of a Rover saloon with the off-road ability of a Land Rover. Nobody was doing it." Charles Spencer 'Spen' King – the father of the Range Rover.

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Land Rover has finally launched the upgraded Freelander 2 in the country. The 'new' Freelander, which is assembled from CKD kits at Pune, has been revised inside and out, and now comes with even more features, making it better value for money.

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Land Rover will introduce the face-lifted Freelander 2 into the Indian market in the first half of 2013, it has been confirmed. The ‘new’ Freelander 2 has new headlamps, taillights and an updated interior, which are in response to extensive customer feedback, says the company.

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